The Disneyization of society argues that the contemporary world is increasingly displaying characteristics of the Disney theme parks. This process of convergence, which is present in Australia's society is revealed in:
Themeing:
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| The Hard Rock Cafe: Surfers Paradise |
Themeing is a dimension of disneyization. More economic areas of life are becoming themed. Restaurants such as Hard Rock cafe, are forms of themeing in Australia. Theme parks like Sea world, and dream world are examples of this.
Hybrid consumption
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| Duty Free shops in Sydney Airport |
This is a general trend whereby the forms of consumption associated with different institutional spheres become interlocked with each other and increasingly difficult to distinguish. An example of this dedifferentiation would be how airports are turned into mini shopping malls. An illustration would be how the Sydney Airport promotes itself as a shopping destination. Instead of going to the airport just to get on your plane, you can now go there to shop and experience all the amazing sales, thus the institutional spheres become interlocked.
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| Sea World Souvenir |
This dimension is the promotion and sale of goods in the form of or bearing copyright images and/or logos, including such products made under license. An example of this can be how themed restaurant like hard rock cafe in Australia, develop extensive line of merchandise such as tee-shirts. When people wear these shirts, they are promoting the brand for the company. Another example would be the souvenirs at the sea world theme parks such as photo frames and apparel bearing the sea world logo.
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| Hard rock Cafe Australia Merchandise |
Performative labour
Performative labour is the growing tendency for front line service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work. This can be seen in the Dream World theme parks where staff are friendly and obliging to the guest at all times.
